Powered Digital Assistant Increases Customer Acquisition by 5x for a Texas-Based Credit Union

Texas Dow Employees Credit Union (TDECU), a texas-based credit union with assets over $3 billion, implements’s AI-Powered Digital Assistant, helping drive the conversion rate to 42% with first-time bankers. Coaching and guiding end-users throughout the application process, Max (TDECU’s Digital Assistant ) is tailored to proactively assist all non-members to fill out their application forms. Max assisted non-members by answering queries, providing useful suggestions and helpful links resulting in a significantly higher conversion rate and driving greater revenue for the Texas-based credit union.

interface powered Digital Assistant increases customer acquisition by 5x for TDECU

“’s state-of-the-art federated learning makes Max intelligent from day one and continues to learn through millions of similar workflows; both within TDECU and across other enterprises. Such collective intelligence empowers enterprises to build and provide the best customer experiences, quickly,” said Bruce Kim, Founder + CTO of

According to Gartner, by 2021, more than 50% of the enterprises are expected to invest more annually on Digital Assistants as compared to traditional mobile application development.

Srinivas Njay, Founder & CEO of, said, “Digital Assistants are the new enterprise interface. Today’s enterprise digital channels like websites, mobile apps and offline channels such as call centers, retail outlets are all complex, they’re time-consuming and expensive. Digital Assistants not only address the shortcomings of these channels but also empowers any enterprise to leapfrog their current customer & employee experiences, while significantly improving business metrics.”

“We are working closely with Enterprise IT teams worldwide on their AI Transformation journeys. We are excited to see them push the possibilities on our platform. Max’s impact on TDECU’s topline is one of the many possibilities that broadens the horizon with the industry’s current understanding of Digital Assistant applications.”

“Leveraging the pre-built models on’s platform, we were able to set up an advanced Digital Assistant for TDECU in no time at all. We have pioneered the implementation of RPA systems as part of the digital transformation initiatives for many enterprises. With Digital Assistants, we see bigger possibilities and we’re excited to partner with and to support some of the progressive enterprises worldwide on the next phase of their journey – AI Transformation,” said Claudio Garcia, Director – Growth & Digital Transformation at Baker Tilly.


Currently engaged with several enterprises in the Americas, Europe-Middle East-Africa (EMEA), and Asia-Pacific region,’s Intelligent Virtual Assistants or IVAs make every digital channel of an enterprise intelligent. With rich IVAs, an enterprise can leapfrog customer & employee experience to voice-first natural language interface. For more information, check out

Originally published at on July 16, 2019.

Read our detailed TDECU case study here:

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